TY  - BOOK
AU  - Harris,Ralph
AU  - Seldon,Arthur
TI  - Advertising in action
U1  - 659.1 
PY  - 1962///
CY  - London
PB  - The Institute of Economic Affairs
KW  - Advertising
KW  - Cooperative advertising
KW  - Advertising, Direct-mail
N1  - Includes index
ER  -