Harris, Ralph <br/><br/>
Advertising in action/ 
Ralph Harris and Arthur Seldon 
 - London:  The Institute of Economic Affairs,  1962 
 - xiii, 346 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> £ 30.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Cooperative advertising<br/>Advertising, Direct-mail
<br/><br/><label>Dewey Class. No.: </label>659.1