TY  - BOOK
AU  - Griffin,Tom
TI  - International marketing communications
SN  - 0750605529
U1  - 659.1 
PY  - 1993///
CY  - Oxford
PB  - Butter Worth
KW  - Export marketing
KW  - Communication in export marketing
KW  - Advertising media planning
KW  - Public relations
N1  - Includes index
ER  -