TY  - BOOK
AU  - Gregory,James R.
AU  - Wiechmann,Jack G.
TI  - Marketing corporate image
SN  - 0844233072
U1  - 659.1 
PY  - 1991///
CY  - Illinois
PB  - NTC Business Book
KW  - Corporate image
KW  - Advertising
KW  - Crisis management
KW  - Advocacy advertising
N1  - Includes index; Includes bibl. references
ER  -