Gregory, James R. <br/><br/>
Marketing corporate image/ 
James R. Gregory and Jack G. Wiechmann 
 - Illinois:  NTC Business Book,  c1991 
 - xiii, 274 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibl. references 
<br/><br/><label>ISBN: </label>0844233072  Rs. 995.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image<br/>Advertising<br/>Crisis management<br/>Advocacy advertising
<br/><br/><label>Dewey Class. No.: </label>659.1