TY  - BOOK
AU  - Gilligan,Colin
AU  - Crowther,Geoffrey
TI  - Advertising management
SN  - 086003500x
U1  - 659.1 
PY  - 1983///
CY  - New Delhi
PB  - Heritage
KW  - Advertising
KW  - Management
KW  - Advertising agencies
KW  - Sales promotion
N1  - Includes index; Bibliographical reference: p. 207-212
ER  -