Gilligan, Colin <br/><br/>
Advertising management/ 
Colin Gilligan and Geoffrey Crowther 
 - New Delhi:  Heritage ,  1983 
 - viii, 214 p.;  22 cm. 
 - Philip Allan textbooks in business studies .
<br/><br/> Includes index 
<br/><br/>Bibliographical reference: p. 207-212 
<br/><br/><label>ISBN: </label>086003500x  Rs. 75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Advertising agencies<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1