TY  - BOOK
AU  - Gaw,Walter A.
TI  - Advertising methods and media
U1  - 659.1 
PY  - 1961///
CY  - San Francisco
PB  - Wadsworth Pub.
KW  - Advertising
KW  - Advertising media planning
KW  - Advertising, Direct-mail
KW  - Advertising, Newspaper
KW  - Radio Advertising
N1  - Includes index
ER  -