Gaw, Walter A. <br/><br/>
Advertising methods and media/ 
Walter A. Gaw 
 - San Francisco:  Wadsworth Pub.,  c1961 
 - xv, 460 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 89.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning<br/>Advertising, Direct-mail<br/>Advertising, Newspaper<br/>Radio Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1