TY  - BOOK
AU  - Edwards,Charles M.
AU  - Brown,Russell A.
TI  - Retail advertising and sales promotion
U1  - 659.1 
PY  - 1959///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising
KW  - Advertising agencies
KW  - Retail trade
KW  - Sales promotion
N1  - Includes index
ER  -