Edwards, Charles M. <br/><br/>
Retail advertising and sales promotion/ 
Charles M. Edwards and Russell A. Brown 
 - 3rd ed. 
 - New Jersey:  Prentice-Hall,  c1959 
 - xii, 705 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising agencies<br/>Retail trade<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1