TY  - BOOK
AU  - Dunn,S Watson
TI  - International handbook of advertising
U1  - 659.1 
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Advertising agencies
KW  - Management
N1  - Includes index
ER  -