Dunn, S Watson <br/><br/>
International handbook of advertising/ 
S. Watson Dunn 
 - New York:  McGraw-Hill,  c1964 
 - xii, 788 p.:  ill.;  24 cm. 
 - Mc Graw - Hill series in international development .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 19.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.<br/>Advertising agencies<br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>659.1