TY  - BOOK
AU  - Duffy,Ben
TI  - Advertising media and markets
U1  - 659.1 
PY  - 1957///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising media planning
KW  - Advertising, Newspaper
KW  - Cooperative advertising
KW  - Television Advertising
KW  - Radio Advertising
N1  - Includes index
ER  -