Duffy, Ben <br/><br/>
Advertising media and markets/ 
Ben Duffy 
 - 2nd ed. 
 - New Jersey:  Prentice-Hall,  1957 
 - xi, 416 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 79.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising, Newspaper<br/>Cooperative advertising<br/>Television Advertising<br/>Radio Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1