TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
AU  - Nicosia,Francesco
TI  - Advertising principles, problems, and cases
U1  - 659.1 
PY  - 1978///
CY  - Bombay
PB  - D.B. Taraporevala
KW  - Advertising
KW  - Advertising, Newspaper
KW  - Advertising media planning
KW  - Radio Advertising
KW  - Television Advertising
N1  - Includes index
ER  -