Dirksen, Charles J. <br/><br/>
Advertising principles, problems, and cases/ 
Charles J Dirksen, Arthur Kroeger and Francesco M. Nicosia 
 - Bombay:  D.B. Taraporevala,  1978 
 - xvii, 690 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising, Newspaper<br/>Advertising media planning<br/>Radio Advertising<br/>Television Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1