TY  - BOOK
AU  - Crawford,John W.
TI  - Advertising: Communications for management
U1  - 659.1 
PY  - 1960///
CY  - Boston
PB  - Allyn and Bacon
KW  - Advertising
KW  - Communication in management
KW  - Research
KW  - Advertising media planning
N1  - Includes index
ER  -