TY  - BOOK
AU  - Crane,Edgar
TI  - Marketing communications: a behavioral approach to men, messages and media
U1  - 659.1 
PY  - 1965///
CY  - New York
PB  - John Wiley
KW  - Communication in marketing
KW  - Advertising
KW  - Sales promotion
N1  - Includes index; Bibliography: p. 547-558
ER  -