Crane, Edgar <br/><br/>
Marketing communications:  a behavioral approach to men, messages and media/ 
Edgar Crane 
 - New York:  John Wiley,  c1965 
 - xiv, 569;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 547-558 
<br/><br/><label>ISBN: </label> Rs. 207.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1