TY  - BOOK
AU  - Salmon,Charles T.
TI  - Information campaigns: balancing social values and social changes
SN  - 0803932197 (pbk)
U1  - 659.111 
PY  - 1989///
CY  - California
PB  - SAGE
KW  - Publicity
KW  - Marketing
KW  - Social aspects
KW  - Communication
KW  - Social change
N1  - Includes index
ER  -