TY  - BOOK
AU  - Grosse,W.H.
TI  - How industrial advertising and promotion can increase marketing power
U1  - 659.111 
PY  - 1973///
CY  - Bombay
PB  - Taraporevala Pub. Industries
KW  - Industrial publicity
KW  - Communication in marketing
KW  - Public relations
KW  - Advertising
N1  - Includes index
ER  -