Grosse, W.H. <br/><br/>
How industrial advertising and promotion can increase marketing power/ 
W.H. Grosse 
 - Bombay:  Taraporevala Pub. Industries,  c1973 
 - xi, 141 p.;  20 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> £ 25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial publicity<br/>Communication in marketing<br/>Public relations<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.111