TY  - BOOK
AU  - Burton,Philip Ward
TI  - Principles of Advertising
U1  - 659.1 
PY  - 1961///,c1955
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising
KW  - Advertising agencies
KW  - Advertising, Newspaper
KW  - Radio Advertising
KW  - Television Advertising
N1  - Includes index; Bibliography: p. 519- 526
ER  -