Burton, Philip Ward <br/><br/>
Principles of Advertising/ 
Philip Ward Burton 
 - New Jersey:  Prentice-Hall,  1961,c1955 
 - xiv, 541 p.:  ill;  22 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 519- 526 
<br/><br/><label>ISBN: </label> $ 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising agencies<br/>Advertising, Newspaper<br/>Radio Advertising<br/>Television Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1