TY  - BOOK
AU  - Brewster,Arthur Judson
AU  - Palmer,Herbert Hall
AU  - Ingraham,Robert G.
TI  - Introduction to advertising
U1  - 659.1 
PY  - 1954///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Research
KW  - Television Advertising
KW  - Adeversting newspapper
KW  - Advertising, Direct-mail
N1  - Includes index
ER  -