Brewster, Arthur Judson <br/><br/>
Introduction to advertising/ 
Arthur Judson Brewster, Herbert Hall Palmer and Robert G. Ingraham 
 - 6th ed. 
 - New York:  McGraw-Hill,  c1954 
 - xvi, 480 p.:  ill;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 7.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Research<br/>Television Advertising<br/>Adeversting newspapper<br/>Advertising, Direct-mail
<br/><br/><label>Dewey Class. No.: </label>659.1