TY  - BOOK
AU  - Borden,Neil G.
AU  - Marshall,Martin V.
TI  - Adversting management: text and cases
U1  - 659.1 
PY  - 1971///
CY  - Bombay
PB  - D.B Taraporevala
KW  - Advertising
KW  - Management
KW  - Advertising agencies
KW  - Institutional Advertising
N1  - Includes index
ER  -