Borden, Neil G. <br/><br/>
Adversting management:  text and cases/ 
Neil G. Borden and Martin V. Marshall 
 - 1st Indin rep. 
 - Bombay:  D.B Taraporevala,  1971 
 - xiii,1065 p.:  ill;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 20.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Advertising agencies<br/>Institutional Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1