TY  - BOOK
AU  - Benn,Alec
TI  - The 27 most common mistakes in Advertising
SN  - 081445478x
U1  - 659.1 
PY  - 1978///
CY  - New York
PB  - Amacom
KW  - Advertising
KW  - Advertisers
KW  - Television Advertising
KW  - Advertising agencies
N1  - Includes index
ER  -