TY  - BOOK
AU  - Russell,Frederic A.
AU  - Beach,Frank H.
AU  - Buskirk,Richard H.
TI  - Text book of salesmanship
U1  - 658.85 
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
KW  - Advertising
KW  - Retail trade
N1  - Includes index
ER  -