Russell, Frederic A. 1886- Text book of salesmanship/ Frederic A. Russell, Frank, H. Beach and Richard H. Buskirk - 7th ed. - New York: McGraw-Hill, 1963 - viii, 587 p.; 22 cm. Includes index ISBN: $ 14.50 Subjects--Topical Terms: SellingAdvertisingRetail trade Dewey Class. No.: 658.85