TY  - BOOK
AU  - Singh,Prabhu Narain
TI  - Economics of advertising: in under developed economies with special reference to India
U1  - 659.10954 
PY  - 1973///
CY  - Varanasi
PB  - Vishwavidyalaya Prakashan
KW  - Advertising
KW  - India
KW  - Economic aspects
KW  - Advertising, Industrial
N1  - Includes bibliography: p. 46-47
ER  -