TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: frame works, theories and applications
SN  - 00131509624 (pbk)
U1  - 658.8 
PY  - 1955///
CY  - London
PB  - Prentice-Hall
KW  - Marketing channels
KW  - Communication in marketing
KW  - Direct selling
KW  - Sales promotion
KW  - Marketing research
N1  - Includes bibliographical references
ER  -