Fill, Chris <br/><br/>
Marketing communications:  frame works, theories and applications/ 
Chris Fill 
 - London:  Prentice-Hall,  1955 
 - xx, 514 p.:  ill.;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>00131509624 (pbk)  $48.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels<br/>Communication in marketing<br/>Direct selling<br/>Sales promotion<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8