TY  - BOOK
AU  - Berson,Alex
AU  - Smith,Stephen
AU  - Thearling,Kurt
TI  - Building data mining applications for CRM
SN  - 0070402736(pbk)
U1  - 658.4038 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Data mining
KW  - Decision support systems
KW  - Knowledge management
KW  - Information technology
KW  - Management
N1  - Includes index; Bibliography: p. 495-448
ER  -