Berson, Alex <br/><br/>
Building data mining applications for CRM/ 
Alex Berson, Stephen Smith and Kurt Thearling 
 - New Delhi:  Tata McGraw-Hill Education,  2000 
 - xxvii, 510 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 495-448 
<br/><br/><label>ISBN: </label>0070402736(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Decision support systems<br/>Knowledge management<br/>Information technology--Management
<br/><br/><label>Dewey Class. No.: </label>658.4038