TY  - BOOK
AU  - Enis,Ben M.
TI  - Marketing principles: the management process
SN  - 0876205503
U1  - 658.8 
PY  - 1974///
CY  - California
PB  - Goodyear Pub.
KW  - Marketing
KW  - Mangement
KW  - Business logistics
N1  - Includes index
ER  -