TY  - BOOK
AU  - Bliss,Perry
TI  - Marketing management and the behavioral environment
U1  - 658.8 
PY  - 1976///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Motivation (Psychology)
N1  - Reprint of Ist ed. pub. in 1970 by Prentice-Hall Englewood Cliffs; Includes bibliographical references and index
ER  -