Bliss, Perry <br/><br/>
Marketing management and the behavioral environment/ 
Perry Bliss 
 - New Delhi:  Prentice-Hall of India,  1976 
 - xii, 132 p.;  23 cm. 
 - Foundations of marketing series .
<br/><br/> Reprint of Ist ed. pub. in 1970 by Prentice-Hall Englewood Cliffs 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label> Rs. 9.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Motivation (Psychology)
<br/><br/><label>Dewey Class. No.: </label>658.8