TY  - BOOK
AU  - Bellur,Venkatakrishna V.
AU  - Berkman,Harold W.
TI  - Readings in marketing management
U1  - 658.8 
PY  - 1987///
CY  - Bombay
PB  - Himalaya Pub. House
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Information storage and retrieval systems
KW  - Sales promotion
KW  - Export marketing
ER  -