Bellur, Venkatakrishna V.  Dr. <br/><br/>
Readings in marketing management/ 
Dr. Venkatakrishna V. Bellur and Dr. Harold W. Berkman 
 - Bombay:  Himalaya Pub. House,  1987 
 - xxii, 510 p.;  22 cm. 
<br/><br/><label>ISBN: </label> Rs. 240.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Information storage and retrieval systems--Marketing<br/>Sales promotion<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8