TY  - BOOK
AU  - Barrett,Gavin
TI  - Forensic marketing: optimizing results from marketing communication
SN  - 0077079000
U1  - 658.8 
PY  - 1995///
CY  - London
PB  - Mc Graw - Hill Book
KW  - Communication in marketing
KW  - Marketing research
KW  - Advertising
KW  - Public relations
N1  - Includes index; Bibliography: p. 198-200
ER  -