Barrett, Gavin <br/><br/>
Forensic marketing:  optimizing results from marketing communication:  the essential guide/ 
Gavin Barrett 
 - London:  Mc Graw - Hill Book,  c1995 
 - xxi, 204 p.;  24 cm. 
 - Marketing for professionals .
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 198-200 
<br/><br/><label>ISBN: </label>0077079000  $ 24.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing research<br/>Advertising<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.8