TY  - BOOK
AU  - De Bonis,J.Nicholas
AU  - Peterson,Roger S.
TI  - AMA handbook for managing business to business marketing communications
SN  - 0844235954
U1  - 658.8 
PY  - 1997///
CY  - Chicago, Illinois
PB  - NTC Business Books
KW  - Industrial marketing
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -