De Bonis, J. Nicholas <br/><br/>
AMA handbook for managing business to business marketing communications/ 
J. Nicholas De Bonis and Roger S. Peterson 
 - Chicago, Illinois:  NTC Business Books,  c1997 
 - xviii, 373 p.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0844235954  $ 39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8