TY  - BOOK
AU  - Balan,K.R.
AU  - Rayudu,C.S.
TI  - Marketing and sales management
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  - Sterling
KW  - Marketing
KW  - Sales management
KW  - Pricing
KW  - Sales promotion
KW  - Marketing research
KW  - Advertising
N1  - Includes index
ER  -