Balan, K.R. <br/><br/>
Marketing and sales management/ 
K.R. Balan and C.S. Rayudu 
 - New Delhi:  Sterling ,  c1991 
 - x, 302 p.;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management<br/>Pricing<br/>Sales promotion<br/>Marketing research<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8