TY  - BOOK
AU  - Baker,Michael J.
TI  - Marketing: an introductory text
U1  - 658.8 
PY  - 1979///
CY  - London
PB  - Macmillan Press
KW  - Marketing
KW  - Physical distribution of goods
KW  - Marketing research
KW  - Pricing
KW  - Advertising
N1  - Includes bibliographical refereces
ER  -