Baker, Michael J. <br/><br/>
Marketing:  an introductory text/ 
Michael J. Baker 
 - 3rd ed. 
 - London:  Macmillan Press,  1979 
 - xxiv, 488 p.:  ill.;  22 cm. 
<br/><br/>Includes bibliographical refereces 
<br/><br/><label>ISBN: </label> £ 12.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Physical distribution of goods<br/>Marketing research<br/>Pricing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8